Research and Investment Value Analysis of China Gas Station Industry, 2014-2018, systematically analyzes the latest external environment of gas station development in China, and summarizes the overall status quo of gas station market and the latest development of key enterprises in China, which provides references for understanding deeply development trend of gas station market in China.
With the open of finished-oil market and increasing of market participators, the homogeneity competition of finished oil has made its profit margin increasingly small; in addition, the same standard is executed in China, so the difference of people’s view on finished oil quality is diminishing.
Many factors result into the fierce competition in terminal markets. The finished oil operators often sacrifice enterprise profits and launch price war and promotion war so as to keep markets and defeat rivals.
Estimated by Ministry of Commerce of China, by 2013, there had been 97,465 gas stations, in which, CNPC has 20, 272 gas stations, accounting for 20.80%, Sinopec has 30,536 gas stations, accounting for 31.33%, and other gas stations of different ownership systems account for 48%.
Next step: Government should encourage gas station to conduct marketing services focusing on oil metering, quality and specification, support new refueling survives, such as IC card networking, improve non-oil businesses, such as comprehensive servicing area, mobile phone and bank card payment, supermarket etc, and further extend retail terminal services.
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