Research and Forecast of China Baby Disposable Diaper Market, 2014-2018 mainly analyzes market status of baby disposable diaper in China, supply and demand, import and export, business performances of major domestic and foreign enterprises, meanwhile offers suggestions for baby diaper industry, so as to make enterprises know this industry better and provide decision-making references for investors.
In China, baby disposable diaper market started late, but it has a strong development momentum. Its application has widely spread from first-and second-tier cities to towns and rural areas. The output of disposable diapers was about 20 billion pieces in China.
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At present, more than 90% of babies aged 0-2 in large and medium-sized cities used the disposable diapers. In medium and small-sized cities, as well as affluent rural areas, the cheap disposable diapers are gradually expanding the market.
Compared with developed countries, however, the penetration rate of China’s baby disposable diapers is low, reaching about 45%, while the penetration rate of baby disposable diapers in developed countries has reached 95%.
Currently, there are numerous producers in China’s disposable diaper market, but the national brands are few and the brand concentration is low. According to relevant data, the top ten baby disposable diaper brands in China are HUGGIES, Pampers, Mamy Poko, Merries, GOON, Anerle, Fitti, Sealer, Chiaus and Pigeon. The sales volume of the Top 10 disposable diaper manufacturers accounts for about 70% of total sales volume.
In recent years, with the increasing purchasing power of Chinese people and the changing of childcare concepts, disposable diaper market has been keeping a rapid growth momentum with the growth rate exceeding 20%. According to the statistics by Yearbook of China Paper-making Industry, the market scale of China’s baby disposable diaper in 2012 stood at CNY 22 billion, and the market scale in 2013 also remained double-digit growth.
Chinese large population base and the fourth baby boom bring about huge growth space for baby disposable diaper market, so it is predicted that China’s baby disposable diaper market will remain double-digit growth in next five years.
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