This report mainly analyzes Chinese domestic market status quo, major products of air purifier industry, operating conditions of domestic major enterprises; meanwhile, it makes the analysis and forecast of the air purifier industry, which provides the decisive reference for enterprises to know and invest the field.
For recent years, air pollution is worrying and fog and haze is frequent; meanwhile PM 2.5 is raging in Beijing and other cities; all these terrible situations above have caused the widespread attention of the public; under such a situation above and the manufacturers’ promotion, the air purifier takes effect.
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So the launching and use of air purifiers will offer the guarantee for our healthy life and they will become the necessities of households, offices and other aspects.
The total output of China’s air purifiers shows the upward trend, accounting for about 70% of the world output; many enterprises mainly focus on the export. In 2012, the output of China’s air purifier was about 9.78 million sets.
Currently, there are more than 200 enterprises that produce air purifier in China, mainly in the East China and South China. There are totally 192 air purifier manufacturers in these two regions, accounting for 86% of the total number. Meanwhile, there are 6 manufacturers in Northeast China, accounting for 3%; 11 manufacturers in North China, accounting for 5%; 7 manufacturers in Central China, accounting for 3%; 7 manufacturers in Southwest China, accounting for 3%.
Compared with the developed countries, China’s air purifier industry starts late; at present, the foreign brands occupy the market shares of 80% above by virtue of their leading technology advantages in China’s air purifier market, while the domestic brands have less than 20% of market shares. The low market shares of domestic brands are closely related to the short-term development of China’s air purifier industry. Currently, Philips, Ya Du, Panasonic and Sharp has formed the four leading roles in China’s market.
In terms of the penetration rate of air purifiers, it reaches 27% in the US households, 17% in Japan and less than 0.1% in China. The popularizing rate of household air purifier is the highest in Beijing, reaching 16.2%. This shows that China’s air purifier market still has considerably broad space.
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