China Microwave Oven Market Analysis, Market Size, Competitive Trends: Radiant Insights, Inc

Using big data analytics, this research covers all top microwave oven brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by microwave oven sales, number of times online users mention about a particular microwave oven brand, brand preferences, factors affecting purchase, as well as online shoppers’ comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.


List of Topics

Overview of the sales of major microwave oven models on two Chinese major online stores Tmall and JD and ranks Chinese as well as foreign microwave oven models by sales volume

Analysis of brand position, touching on major vendors’ online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD


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Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them

User analysis of major microwave oven brands in China, highlighting user distribution by gender, by age, and by region


List of Companies











List of Tables

Table 1: Brand Competition Analysis


List of Figures

Figure 1: Data Sources and Collection Methods

Figure 2: Brand Ranking by Number of Items Available on Online Stores

Figure 3: Sales Volume Ranking by Microwave Oven Model

Figure 4: Sales Volume Ranking by Chinese Microwave Oven Model

Figure 5: Sales Volume Ranking by Foreign Microwave Oven Model

Figure 6: Online Visibility Ranking by Microwave Oven Brand8

Figure 7: Sentiment Ranking by Microwave Oven Brand

Figure 8: Factors Affecting Purchase of Top 5 Microwave Oven Models

Figure 9: Factors Affecting Purchase of Best Seller: Midea MM721NG1-PS

Figure 10: Factors Affecting Purchase of 2nd Best Seller: Midea M1-L236A

Figure 11: Factors Affecting Purchase of 3rd Best Seller: Galanz G70F20CN1L-DG (B0)

Figure 12: Factors Affecting Purchase of 4th Best Seller: Midea MM721NG1-PW

Figure 13: Factors Affecting Purchase of 5th Best Seller: Galanz G70D20CN1P-D2 (S0)

Figure 14: Galanz Microwave Oven User Distribution by Gender & Age

Figure 15: Galanz Microwave Oven User Distribution by Region

Figure 16: Midea Microwave Oven User Distribution by Gender & Age

Figure 17: Midea Microwave Oven User Distribution by Region


About Us

Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. We assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, our experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.


For more information visit: Radiant Insights



Michelle Thoras

Corporate Sales Specialist, USA

Radiant Insights, Inc

Phone: 1-415-349-0054

Toll Free: 1-888-202-9519


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