Online shopping sites have been contributing the lion’s share of global e-commerce revenues. With the growing prevalence of mobile devices, mobile commerce is anticipated to gain more ground. As a result, several e-commerce retailers have stepped up efforts to get connected to mobile devices over the years.
Shopping on mobile devices thus has become trendy and too important to be neglected. Based on a survey conducted by MIC (Market Intelligence & Consulting Institute) on Taiwanese mobile users, this report aims to identify intentions and behavior patterns of mobile users when making purchases on their own mobile devices, comprising mainly of smartphone and tablets. Also included are seven major findings about Taiwan’s mobile shoppers.
List of Tables
Table 1: Existing and Potential Mobile Shoppers
Table 2: Top 3 Favorable Factors of Mobile Purchases: Gender and Age Differences
Table 3: Top 3 Detrimental Factors for Mobile Shoppers: Gender and Age Differences
Table 4: Top 5 Most Intended Products for Mobile Users: Gender and Age Differences
Table 5: Top 3 Preferred Features of Mobile Shopping Apps for Mobile Users: Gender and Age Differences
Table 6: Reasons Why Mobile Users Download Shopping Apps While In-store: Gender and Age Differences
Table 7: Preferable Mobile Devices for Mobile Shopping: Gender and Age Differences
Table 8: Preferred Shopping Channels for Mobile Shoppers: Gender and Age Differences
Table 9: Preferred Shopping Time Slots for Mobile Shopping: Gender and Age Differences
Table 10: Top 3 Preferred Purchases on Mobile Devices: Gender and Age Differences
Table 11: Average Monthly Disposable Incomes for Mobile Shopping: Gender and Age Differences
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